Baseline
Works best on desktop
An analyst
for every stock.
Explore research across 3,600+ stocks. Screen for pricing power, stickiness, product inflections and much more.
Pricing Power
5/5ASML has a monopoly in EUV, and there is no substitute for making sub-5nm chips. Gross margin rose from 50.5% in 2023 to 54.0% in Q2 2026, it gave no discounts through the 2023-24 downturn, and capacity is nearly fully booked through 2027. The risks are export controls and a concentrated customer base, not competitors.
An analyst for every stock. The research is done before you ask.
Baseline is a stock research tool made by A5 Labs Limited. It has already researched 3,600+ listed companies worldwide, from large caps to small caps, and scored each one on 35 qualitative fields: the questions an investor asks of every company, such as whether the product is mission-critical to its customers, whether it can raise prices without losing volume, and how hard it is to switch away.
Every score runs from 1 to 5, where 5 is the most favourable on every axis, including risk. Every score opens to a written rationale with its sources and the date it was generated, so you can check the reasoning rather than take a number on trust.
Because every company is scored on the same rubric, you can screen the whole universe on judgement, not just on ratios: for example, companies with pricing power of 4 or better and high barriers to switching. Each company page also explains large price moves with dated, sourced notes.
Business Quality
How durable and valuable the business itself is.
Mission criticality, Barriers to switching, Pricing power, End-market quality, Unit economics, Management quality.
Competitive Dynamics
Where the company sits against the field, and which way it is moving.
Positioning vs named peers, Structural forces, Share and momentum, Threat of substitution, Relative advantage.
Risk
What could break the thesis. 5 means low, well-contained risk.
AI / AGI exposure, Other AI-driven risks, Red flags & accounting, Concentration, Regulatory & geopolitical.
Baseline is built for investors who manage their own money and have a research budget, and for fund investors, family offices, equity analysts and equity sales teams who need to get up to speed on a company quickly. It was built by former Rothschild & Co analysts, and every accuracy test is published in full on the methodology page.
Baseline surfaces and screens candidates. It does not predict returns.
Frequently asked questions
Baseline is a stock research tool. It has already researched 3,600+ listed companies worldwide: every company is scored from 1 to 5 on 35 qualitative fields, such as pricing power, barriers to switching and management quality, and every score comes with a written rationale, its sources and the date it was generated.
Baseline by A5 Labs. Baseline is made by A5 Labs Limited, based in London, and was built by former Rothschild & Co analysts.
Baseline is free to start, with 10 result deep-dives a month and no card required. Consumer costs $39 a month or $390 a year and unlocks every result. Teams can contact us for Enterprise.
Every company is scored on one fixed rubric with three lenses: Business Quality, Competitive Dynamics and Risk. Scores run from 1 to 5, where 5 is the most favourable on every axis, including Risk. A score of 0 means no data, never a bad score. Because the rubric is the same for every company, you can screen and compare across the whole universe.
We test the output against primary sources and publish every verification pass in full on the methodology page, including every error found. The July 2026 pass checked 97 factual claims across 21 companies: 82% of durable claims were verified and none were fabricated. Baseline surfaces and screens candidates. It does not predict returns.