Baseline
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Baseline vs Stockopedia
Stockopedia ranks around 30,000 stocks every day on Quality, Value and Momentum, each built from dozens of financial ratios, and combines them into a StockRank from 0 to 100. Baseline by A5 Labs scores around 3,700 companies on business quality, competitive dynamics and risk using language models following fixed prompts, and explains every score in writing. The two work at different stages: Stockopedia to find candidates by the numbers, Baseline to test the business behind them.
At a glance
| Stockopedia | Baseline by A5 Labs | |
|---|---|---|
| What it rates | QualityRank, ValueRank, MomentumRank and a combined StockRank, 0 to 100[14] | Business Quality, Competitive Dynamics, Risks, 0 to 5 |
| How | Percentile ranks from financial ratios, e.g. ROCE, margin stability, F-Score, P/E, relative strength[14][15] | Language models on fixed prompts, spot-checked by analysts |
| Written explanation per company | Ratios and style labels (e.g. Super Stocks, Value Traps)[16] | Written rationale for every score |
| Companies covered | 30,000+ ranked daily[14] | Around 3,700 |
| Valuation | ValueRank from valuation ratios[14] | No |
| Update frequency | Daily, before the market opens[17] | Quarterly |
| Free plan | 14-day trial[18] | 5 deep dives, no card |
| Paid price | From $395/year (US plan)[18] | $39/month |
Where Stockopedia is stronger
Where Baseline differs
- Stockopedia's QualityRank measures the financial results of a good business: returns on capital, margin stability, balance sheet scores. Baseline asks why those results happen and whether they will last: switching costs, pricing power, competitive intensity, management.
- Written rationales, rather than ratios alone.
Worked example: Auto Trader (AUTO.GB)
Scores as at 21 Sept 2026 · View on Baseline
Auto Trader's ratios are well known. Baseline sets out why they hold: it scores the company 5 out of 5 on Barriers to Switching, Barriers to Entry and Pricing Power.
Barriers to Switching 5/5
"Auto Trader Group plc scores 5 on stickiness because leaving the platform creates an immediate viability-level threat for UK dealerships rather than merely a difficult transition. [...] Although dealers can multi-home and cancel flexible subscriptions, the historical evidence shows that retailer numbers, stock, and upsells resumed growth after the Deal Builder-related churn, indicating that departing dealers struggled to replace the platform's demand generation."
Auto Trader's Pricing Power and Barriers to Entry rationales currently carry citation markers, so only the Barriers to Switching excerpt is shown here.
Which to choose
Stockopedia suits you if…
- You screen systematically on numbers and want daily updates.
- You want value and momentum ranks alongside quality.
- You rely on quantitative factor inputs.
Baseline suits you if…
- You want to understand the business behind a high-quality ranking before you buy.
- You want a written argument, not just ratios.
- You are comparing competitive position across a sector.
The two fit together: Stockopedia to find candidates, Baseline to test them.
Frequently asked questions
What is a qualitative alternative to Stockopedia's QualityRank?
Baseline by A5 Labs scores business quality from the business itself (pricing power, switching costs, end markets, management) rather than from financial ratios, with written rationales.
Does Baseline rank value or momentum?
No.
How often are Baseline scores updated?
Quarterly.
Other comparisons
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5 company deep dives on the free plan. Paid from $39/month.
Try BaselineSources, checked 30 Sept 2026
Baseline is a research tool. Nothing on this page is investment advice.